Master’s Program in Water Treatment,

I led the complete digital communication strategy for the Specialized Master’s Program in Water Treatment, a collaborative academic initiative between Ibn Tofail University (Morocco) and Cégep de Saint-Laurent (Québec, Canada). The objective was to position the program as a leading international academic opportunity while increasing its visibility and attracting qualified applicants.

My role extended far beyond creating marketing assets. I developed a comprehensive digital ecosystem that combined strategic planning, branding, web development, content creation, and multi-channel advertising to support the program’s recruitment objectives.

I designed and developed a dedicated website that presents the program, its international partnership, admission process, career opportunities, and academic value through a modern, responsive, and SEO-optimized experience.

To strengthen the program’s digital presence, I created a complete social media strategy, including educational campaigns, branded social media content, promotional visuals, and short-form video capsules designed to engage prospective students across multiple platforms.

To maximize reach and lead generation, I planned and managed targeted advertising campaigns on Facebook, LinkedIn, and Google Ads, optimizing each campaign to reach students, young professionals, and engineers interested in environmental sciences and international education.

This project illustrates my ability to combine strategic thinking with creative execution, delivering an integrated digital marketing solution that supports institutional visibility, student acquisition, and long-term brand positioning.